Today, emerging digital technologies are transforming the apparel & footwear industries to create a virtual environment. The advent of technologies like 3D, AI, ML, etc., has reduced the need to create physical samples; implemented virtual try-on technologies; getting proper fittings for the garments; introduced clothes made of pixels instead of textiles; etc.
Another trending concept that contributes to the digital transformation in the apparel and footwear industry is Virtual Closet Technology. In this article, let’s understand more about this technology.
What is a Virtual Closet?
In recent times, there have been memes telling us that women have no place to store their physical clothes but still have nothing to wear most of the time. It happens so because women find it hard to choose among a variety of options. But, the advent of Virtual Closet Technology has made it easier to pick clothes.
These applications allow shoppers to digitally store all their physical clothes, without any friction, in their smart closet. This application simplifies the online shopping process and helps users maintain an organized clothing system. The virtual closet is a personal online wardrobe space where the users can upload photos of their actual closet. The application will arrange all the collections and help users decide what to buy and what to wear.
A virtual closet is especially for someone who wishes to:
- Keep 5 to 7 days’ outfits ready in the closet.
- Get instant suggestions while they are shopping online.
- Get instant advice on deciding clothes for a specific occasion.
How does a Virtual Closet Application work?
Users can create their dream wear and store it in the closet. They can add their existing physical wardrobe to the closet by uploading images or answering questions asked through text or email. After adding their collections, they can further add items they wish to own. It can be products from their favorite brands, retailers, and influencers. Later, they can virtually try on these collections, share them with their friends, and buy single pieces or complete looks.
The application allows users to add inspirational, aspirational, or must-haves in their digital closet. It can be from various categories like apparel, handbags, jewelry, shoes, cosmetics, eyewear, and accessories. Virtual Closet is here to transform the way shoppers will shop for their favorite items. The application acts as a personal stylist that recommends what to wear, eases their shopping experience and organizes their wardrobe well in advance.
Top Virtual Closet Applications
1. Smart Closet
Smart Closet is an easy-to-use virtual closet application that helps users manage their wardrobe and daily outfits. Users can select clothing from thousands of brands/retailers and add them to the closet; they can combine their clothes to create unique looks and much more with the application.
StyleBook is another virtual closet application that helps users save outfit collages using photos of their real clothes to plan their looks. Users can add outfits to their calendars to track what they wish to wear. It helps users avoid re-wearing the same couple of outfits every week.
3. Your Closet
Your Closet is a unique virtual closet application that helps users organize clothes, create fashion outfits, plan with calendar and packing, track closet statistics, scan & search colors, and also perform integrated shopping online.
Cladwell’s virtual closet application allows users to simply tap on items to add to the closet, check out the stylist-approved daily outfit ideas, organize the virtual wardrobe, and shop smarter.
5. Closet Space
Closet Space is an e-wardrobe that allows users to upload an image from their camera, from a saved image on the device, or copy-paste a URL where the image is saved on the web. Additionally, users can also group items in a number of ways, create lists and outfits, code outfits according to events, and perform various other tasks.
A virtual closet is nothing but a personalized Pinterest application. Those who wish to automate their dress choosing process should opt for these virtual closet applications. These technologies have made a great impact on the apparel & footwear industry. While this is just a start it will be more interesting to look for new technologies in the industry.