The fast fashion trend in the apparel industry has forced apparel and footwear companies to focus on the need for speed-to-market, customer centricity, and supply-chain resilience. 3D implementation in product development and manufacturing will be the enabler of the benefits.  

Well, implementing 3D in product development is not as easy as it seems. It is because there are multiple roadblocks that every apparel and footwear business will come across during this digitization journey. Based on our experiences working with Global Brands and Retailers we have figured out a few of the roadblocks and ways to overcome them.  

Let’s dive in deeper to understand the roadblocks and how to overcome them: 

Higher Management Buy-In:  

Change Management in Apparel and Footwear companies has its own challenges. With the digital transformation of 3D Implementation, stakeholders and the management teams should always be on the same page. Higher focus is required by senior management to make it a successful implementation. 

Implementing 3D in apparel businesses may be exciting, but the same enthusiasm is not seen by everyone working on the project. The team part of the project is usually not convinced because of mistrust, lack of confidence, fear of failure, and unrealistic timelines. It’s the responsibility of the senior management to address any concerns to the team and look forward to transforming the business digitally. There should be continuous dedication from the higher management in digital transformation. 

Rightly Prioritize the 3D Project:  

The organization would have multiple projects, initiatives, and implementations going on at a time. Due to lack of priority, the project results in delayed product deliveries, increased product development costs, compromised product quality, etc. 

A critical factor for a successful 3D digital transformation is to rightly prioritize the project, allocate the resources and assign a dedicated team. With the right priority, the 3D project will be discussed and reviewed during strategic and management review meetings thus implementing the 3D Software in a successful way. 

Understand the ROIs:  

Many times, companies do not make an effort to understand and document the ROIs of 3D Implementation. It can be reducing the sample costs, reduce time, and reduce the environmental footprint. They need to define their ROIs qualitatively and quantitatively.  

Identifying the right ROIs is crucial for any business. After identifying, the businesses should evaluate the ROIs generated from 3D implementation. These ROIs will help the businesses forecast future plans and successfully execute them. 

Vision for the company: 

Every organization has a vision. The vision can be curating unique designs, generating good profits, delivering the right products at the right time, etc. But they do not know where they are headed. They just implement 3D and get the designers to work on it.  

So, companies should properly understand the vision and mission of the company. Business owners and stakeholders should blend 3D along with the vision to realize its impact on the business. 3D should be a part of the vision. They should understand how 3D will revolutionize their business. Hence, set milestones along with 3D and make it a norm that is widely spread across and works consistently to accomplish the vision of the company.  

Mutual Learning Between Designers:  

Technology adoption is very important for any organization. When companies fail to adopt, the software implementation also fails. Additionally, when an individual designer is working with 3D software, then he will be tangled in his own thoughts and processes. Hence, he will not explore more about the technology and its applications.  

A team of designers is always better than an individual designer. It is because everyone in the team can analyze 3D implementation to understand its pros and cons. Also, companies should conduct period reviews, Knowledge sharing sessions, sessions to share tips/tricks, fun competitions that enhance team collaboration, encourage problem-solving and improve productivity in the team.  


Roadblocks are part of any solution implementation. 3D implementation in an organization is a wide initiative and there would be multiple ups and downs occurring during the process. Companies fail to implement digital transformation because of these roadblocks. They should leapfrog their digital transformation journeys.  The 3D industry has already created fascinating things, and it has a long way to go.  Stay tuned to see what more 3D can bring in.