The fashion industry drives a major part of the economy. To cope up with current market trends, fashion brands and businesses have started improving their speed and implementing sustainability in their businesses. The challenging part of the fashion industry is instant changes in consumer demands.
Digital transformation is having a vast influence on all industries. This transformation not only includes effective data management or business management but also cost reduction and increased efficiency. After analyzing the potential of digital technologies, fashion companies have begun implementing technology in everything right from manufacturing to post-production. With the use of technologies, there are no more geographic restrictions as consumers can shop from anywhere in the world.
Digitalization in the fashion industry allows brands to convert sketches into real-time images and present them to the season. Hence, there is no need to create physical garments for a photoshoot. Instead, it can be done virtually using 3D digital clothing.
Fashion influencers buy clothes just for one photo. Fast fashion trends come and go quickly. Ultimately, it results in damaging the environmental conditions. Whereas virtual fashion is only a file of code that can be worn virtually. Influencers can use virtual fashion to stand out of the crowd and try out new styles along with saving money.
Virtual fashion allows designers to test new and unique materials that are not used in the real world. They can experiment with wood, diamond, liquid silver, or even fantasy materials like dragon skin or unicorn belts. Hence, virtual fashion takes the industry one step closer to sustainability.
While we consider digitalization in the fashion industry to be the best move, let’s understand its process.
How is Digitalization in Fashion Industry carried out?
Digitalization in fashion industry includes eight steps:
The first step in digitizing is to create a design of what is required. It can be a new concept or it can be digitizing the existing fashion catalog.
2. Implement designs in form of sketches and textures
Designers need to collect all the references like the embroidery patterns, materials, swaps, and images as per the size of the avatar. After collecting the references, designers can create simple digital designs and change their colors or fabrics. All the information including the garment sketch, spec sheet with garment measurements, technical sketch, grading, and other design details are all stored in the tech pack.
3. Creating Virtual Avatar
Once all the information is available in the tech pack, the next step is to create a mannequin. Creating a virtual avatar for digital clothing will require exact size measurements. Users can replicate the desired body on the virtual avatar and adjust in just a few edits.
4. Create a 3D model of the garment
To create a shape for the garment in 3D, there is various software like CLO3D, Zbrush, or Marvelous. Based on the complexity of digital clothing, users can choose the relevant software. It is important to get the folds right and analyze the look of the fabric when it expands and overlays an object.
5. Get everything in one place
The next step is to bring the embroidery patterns and the base shape onto the avatar and fit everything perfectly. Later, the designers can simulate the whole thing into a final pose.
6. Export to the rendering engine
The last step is to export the creation into a rendering machine. The rendering time usually depends on the complexity of the fabrics. The more complex is the fabric the longer it takes to render.
7. Buying the product
Today, buyers look at the style and order the products. With digitalization in fashion industry, buyers can look at virtual garments and buy the products.
8. Line Reviews
The merchandise planning solution completely revolutionizes the product placements at the store. The solution can get the store layouts ready in very little time right from assortments or product-color databases.
Digitalization in fashion industry is mostly used by fashion brands to create digital clothing before creating a physical one. It helps brands create more designs in lesser time without having to wait for the production. Furthermore, digital clothing can be used to superimpose them onto people in videos or overlay them on the image of a person. Although digitalization in fashion industry is not widely in use right now, it could be a norm by the next decade.