The Footwear, & Apparel industry is a fast-moving industry. Everyone in the industry needs to catch the latest changing trends. AI is changing the world, how we think/work, consumer experience, possibilities around us. It has impacted multiple sectors like healthcare, fintech, hi-tech, medical, and retail. Among the list of emerging technologies, Artificial Intelligence has been at the forefront of disruption for the retail, apparel, footwear, & accessories industries. Some of the top brands like H&M, Tommy Hilfiger, Alibaba, etc. have been using AI to suggest styles to their customers.
Let’s explore more on the 6 Ways AI is Transforming the Apparel & Footwear Industry.
AI in the Apparel & Footwear Industry
AI in Unstructured Data:
Data can be unstructured. Unstructured data can be media, imaging, audio, sensor data coming from IoT devices located in hardware and software solutions, text data, etc. It can be human-generated or machine-generated and it may come from web or web scrapes. AI helps extract competitive information coming from unstructured web pages.
AI in eCommerce:
AI helps in intelligent product recommendations, helping customers to visualize products. AI assistants such as Cobots help teams with their daily tasks. Collaborative robots help shoppers with product queries, provide styling suggestions, etc.
AI in Analyzing Data:
AI assistants deeply analyze the previous seasonal data to figure out the bestselling dresses. They help brands and retailers deliver the exact needs of the customers. AI in fashion industry can also search for materials based on their sustainability scoring. AI will also provide previous returns analysis or data about the positive and negative comments coming from social media.
AI in Fulfilling Customer Expectations:
AI helps brands and retailers to analyze customers’ day-to-day behavior linked to interaction with the business. AI filters their behavior based on parameters such as likes, dislikes, favorites, past buying patterns, location, sizing data, spending power, etc. Ultimately provide suitable product recommendations to each customer.
AI in Predicting Fashion Trends:
AI algorithms can predict trends accurately. It also helps to use visual search engines to turn these trends into design assets. Beyond design, real-time AI can be used to predict future demand and enable manufacturing, e-commerce, and physical stores to plan accordingly.
AI in 3D Design:
AI in 3D helps reduce waste and create a perfect size garment. The designer can use personalized machines and a 3D scanner to take the customer’s measurements. The machine cuts the material as per the measurements to reduce any material wastage. The customer will get a perfect size outfit, reducing wastage and enhancing sustainability in the industry.
Artificial Intelligence in the apparel & footwear industry assists businesses through predictive analytics to provide insights into fashion trends, purchase patterns, and inventory-related guidance. AI in the apparel & footwear industry allows businesses to customize products as per the customer requirements, enhance buying and planning methodologies, generate accurate predictions, reduce returns, etc. It’s just the beginning of AI in the apparel & footwear industry as businesses are still exploring the potential of this technology. It will be exciting to see what AI can do for the apparel & footwear industry.