The COVID-19 pandemic has paused all our lives. Everything around seems to be on hold, but we can’t stop living. No matter what, the show must go on. All thanks to the online stores that helped us during the lockdown. With online stores for almost everything
While people are unable to visit showrooms, they are purchasing their dresses online. Indeed, it is an excellent solution to the problem, but it is hard to say if the clothes they have ordered will fit them right. If it doesn’t, then they have to follow the return process which is again a lengthy process as the customers have to wait for their proper fitted dress.
On the other side, the return process is also costly for retailers as it includes labor, shipping, and inventory expenses. Consumers are 50% more likely to return their online purchases due to incorrect fitting. To eliminate these issues, body-scanning technology has come into existence.
What is 3D Body Scanning Technology?
The body scanning technique uses infrared depth sensing and imaging technology to generate a silhouette of the body shape and an extensive list of body measurements. The generated data can be used for pattern creation, garment draping simulation, and 3D body tracking. With this technique, consumers can upload their size metrics and find clothes that fit them perfectly.
The potential impact of 3D body scanners is way beyond just the shopping experience. If there is widespread adoption of 3D body scanning technology, then there will be a massive shift in the global apparel market as well. The apparel market will move heavily online, generate increased revenue and margins for online retailers.
3D Body Scanning Technology for Retailers
Online shopping retailers can use 3D body scanning technology to generate sales and transform their economic models. The Alphawise Survey of 2018 revealed that 81% of respondents said they had purchased clothing online which is 71% more when compared to that in 2010.
With 3D body scanners, consumers can send their measurements to online shopping portals and get their sizes matched with the clothing available there. Many of the fashion retailers have digitized 3D shapes of their apparel and could overlap the specifications with the customer’s body image.
Selecting, packing, and shipping clothing are all associated with some sort of costs for the retailer. If the consumer returns the product, then the retailer will have no income for the product sold. Prior Morgan Stanley Research findings revealed that even if there is a 5% reduction in the product returns rate, then it could double the earnings for an apparel retailer.
Fashion retailers who implemented 3D body scanning technology
- Selfridges and Bloomingdales introduced 3D body scanning booths in 2011.
- New Look introduced a Bodymetrics 3D body scanning technology booth in its store in West field Stratford in London in 2012.
- Levi’s introduced a service that scans the customer’s body to help them find a perfect pair of jeans.
- Amazon acquired Body Labs in 2017 to improve its Prime Wardrobe service. With this technology, Amazon could offer its consumers clothes, shoes, and accessories that fit better.
- Bodi.me is a 3D body scanning company that creates 3D avatars to help customers get the right fit of their dress after they get scanned at the store.
Benefits of 3D Body Scanning technology
Buying more and returning less
3D body scanners ease online shopping for consumers who look for perfect fit dressing. The machines in the technology will accurately display how the clothes will fit the consumer’s body and will also predict wrong sizes. Hence, the consumer will have positive feedback about the retailer and will have a successful shopping experience. The data collected will also help the designers to figure out how the wearer’s body looks like.
Consumers will have a positive attitude towards their body image
Finding a dress that fits perfectly can make anyone’s day. With better-fitted clothing, the consumer will become a more confident person. With 3D body scanners, consumers will not only get perfectly fitted clothes but also help them purchase clothes online that will look good on them. Hence, these body scanners will help them to feel more positive about themselves.
Positive impact on the environment
When consumers return their ill-fitted clothes, it accounts for 5 billion pounds of waste every year. But, with fashion 3D integration, people can see what clothes will look better on them and then but it. Trying before buying will significantly reduce the number of returns and in turn, reduce the amount of waste generated.
Future of 3D Body Scanners
Levi Strauss CEO Chip Bergh said at the CNBC Evolve that,
“Sizes will go out the window 10 years from now. Everyone can do their own body scan on a camera.”
Laser technology will play a prominent role in custom sizing and orders. The laser will help to manufacture jeans at distribution centers rather than the centralized manufacturing facilities. Hence, easing the process of custom orders. The laser technology in the 3D body scanning will transform the supply chain over time as it is possible to push the finishing pair of jeans closer to the market.
3D body scanners inculcate positive changes in the fashion industry. With 3D technology, the apparel industry can develop new tools to design various types of apparel with perfect fitting. Brands are now realizing the true value of 3D technology with the invention of solutions, tools, and services. The fashion industry workflows will also change faster over the coming months and years. While there are these advantages of 3D Body Scan Technology, there is also a risk involved with it. It is the risk of privacy that is comprised and with the help of technology, we can make it a critical factor to safeguard the consumer’s personal information.